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論文中文名稱:資訊服務業拓展國際市場營運策略 [以論文名稱查詢館藏系統]
論文英文名稱:The Business Strategies for Information Service Industry in Developing Global Market [以論文名稱查詢館藏系統]
院校名稱:臺北科技大學
學院名稱:管理學院
系所名稱:工商管理研究所
畢業學年度:98
出版年度:99
中文姓名:王詩清
英文姓名:Shih-Ching Wang
研究生學號:95749008
學位類別:博士
語文別:中文
口試日期:2010-03-22
論文頁數:127
指導教授中文名:陳銘崑
口試委員中文名:傅新彬;邱志洲;吳忠敏;邱求慧
中文關鍵詞:資訊服務業營運架構模糊階層分析法VIKOR方法德爾菲法
英文關鍵詞:Information Service IndustryBusiness ModelFuzzy Analytic Hierarchy Process (FAHP)VlseKriterijumska Optimizacija I Kompromisno Resenje (VIKOR)Fuzzy Deliphi Method
論文中文摘要:服務業已是當代各國競爭力的重要產業,其中資訊服務業在企業資訊應用上扮演著重要的角色,而觀察台灣當前資訊服務業在內需市場飽和及全球競爭環境下,拓展國際市場是重要的發展方向,企業須有完善的規劃與營運能力,以因應高複雜的國際化營運問題。雖然,我國業者具有華文與成熟應用等優勢,但在國際化經驗與拓展規劃上迫切需要提升,而根據產業或文獻觀察,目前仍未有一套適當的國際化營運參考模式。
因此,本研究在文獻基礎上,藉產業代表案例觀察與歸納及應用模糊德爾菲法與模糊層級分析法等研究方法,研究提出由6大營運要素和其13項因素所組成的國際化營運參考架構。在實際的拓展步驟上,也透過專家共識提出6大要素於不同階段執行重點的拓展步驟參考架構,以作為實務營運之參考。最後,為評估代表個案群之營運效益,本研究提出6項評估各營運要素之關鍵指標,並由VIKOR方法評比出標竿案例,藉以深入分析其營運特色與建議。
本研究所提出之營運策略參考模式,涵蓋了營運架構、步驟、效益評估及案例分析等的重要營運內涵,希冀對資訊服務業拓展國際化市場有參考價值與助益。
論文英文摘要:In the past few years, due to changes in industry structure, markets and saturation of the domestic market, developing international markets has become a key direction for information service firms. On the other hand, enterprises require significant capital or scale to overcome the complex problems in developing global markets. With this in mind, the Taiwanese government has encouraged information service companies to enter international markets through strategic alliances (called BEST-Program) to reduce business risk. Although the Taiwan information service industry has advantages in Chinese language and success applying domains, but they still need to enhance their capabilities in globalization issues. Therefore, it is necessary to build a suitable operating architecture. Rajala et al. (2003) proposed a model more focused on the internal operations of individual businesses. The model is insufficient in providing the dimensions for considering how to develop global markets.
Therefore, this study is firstly based on the business models discussed in relevant literature. Using a cross-case study to observe different domains for the operational strategies and critical factors of top information service companies combined with thorough interviews with their top management executives and experts, this study further proposes key business operative dimensions and a framework for information service industry firms to develop international markets through hybrid fuzzy Delphi & FAHP method. Totally, the authors proposed 6 key elements (with 13 sub-elements) and form a new business reference architecture, which is more comprehensive than the 4-dimension framework provided by Rajala et al. Based on this model, this study also proposes a planning framework for 6 elements with key operation activities in each stage through Delphi method. It is a useful, convenient structure for strategic alliances developing global markets. Furthermore, the authors selected a benchmark case, from Taiwan’s BEST-Program, applying VIKOR method to analyze their strategic advantages in these business elements and their developing steps in developing global markets.
Results of this study could have considerable value for the information services industry to develop international markets.
論文目次:摘 要 i
ABSTRACT ii
致 謝 iii
目 錄 iv
表目錄 vi
圖目錄 viii
第一章 緒 論 1
1.1 研究背景與動機 1
1.2 研究目的 3
1.3 研究範圍與限制 3
1.4 研究架構與流程 4
第二章 文獻探討 6
2.1 資訊服務業發展趨勢 6
2.2 資訊服務業定義與範疇 9
2.3 資訊服務業經營模式與國際化相關議題 11
2.4 小結 22
2.5 綜合評述 25
第三章 研究方法 26
3.1 研究方法內容 26
3.2 研究對象 27
3.3 個案研究方法 31
3.4 模糊德爾菲方法 31
3.5 階層分析方法 35
3.6 模糊階層分析方法 39
3.7 VIKOR方法 41
3.8 小結 44
第四章 拓展市場營運架構 46
4.1 跨個案研究觀察歸納 46
4.2 拓展國際市場營運參考架構 49
4.3 營運要素權重分析 54
第五章 拓展國際市場執行步驟 68
5.1 拓展國際市場發展階段數 68
5.2 營運要素各階段執行重點 70
5.3 小結 76
第六章 拓展國際市場效能評比 77
6.1 策略聯盟拓展效益評估 77
6.2 VIKOR 方法應用 81
6.3 小結 84
第七章 標竿案例分析 85
7.1 個案背景 85
7.2 個案營運模式 87
7.3 標竿個案拓展市場佈局 96
7.4 小結 100
第八章 結論 103
8.1 研究回顧 103
8.2 研究貢獻 103
8.3 後續研究與建議 106
參考文獻 107
附 錄 116
附錄一 層級分析方法問卷內容 116
附錄二 層級分析方法問卷(計算) 121
附錄三 模糊德爾菲法問卷(拓展步驟) 123
附錄四 台灣資訊服務業策略聯盟代表性個案營運分析彙整表 126
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