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論文中文名稱:Examining the Determinants of Smartphone User's User Satisfaction and Intention to Use Social Networking Service with TAM: The Case of Facebook [以論文名稱查詢館藏系統]
論文英文名稱:Examining the Determinants of Smartphone User's User Satisfaction and Intention to Use Social Networking Service with TAM: The Case of Facebook [以論文名稱查詢館藏系統]
院校名稱:臺北科技大學
學院名稱:管理學院
系所名稱:管理國際學生碩士專班 (IMBA)
畢業學年度:102
出版年度:103
中文姓名:金兌禧
英文姓名:TAEHEE KIM
研究生學號:101988009
學位類別:碩士
語文別:英文
口試日期:2014-06-30
論文頁數:87
指導教授中文名:林鳳儀
指導教授英文名:Feng-yi Lin
口試委員中文名:劉芬美;葉清江
口試委員英文名:Fen-Mey Liou;Ching-Chiang Yeh
中文關鍵詞:Technology Acceptance Model (TAM)Mobile applicationsSocial Networking Service (SNS)Facebook
英文關鍵詞:Technology Acceptance Model (TAM)Mobile applicationsSocial Networking Service (SNS)Facebook
論文中文摘要:Smartphones have become much more ubiquitous and smartphone users are increasingly relying on them to store and handle personal information and communicate with many people by social networking service (SNS) such as Facebook. Using SNS applications is common on most mobile device by individuals today and they are main key to providing online service or site to construct social networks or social relations among people.
This study involves extended Technology Acceptance Model (TAM) to investigate the effect on intention to use Facebook and user satisfaction. The TAM model has been widely used to identify the determinants of technology acceptance in many contexts, especially for predicting people’s acceptance of information technology. This research model employed basic TAM model and eight constructs: Social influence, personal innovativeness, motivation for instrumental use, information quality, system quality, service quality, and user satisfaction.
The research result shows that user perception toward using Facebook which is influenced significantly by perceived ease of use, perceived usefulness, and satisfaction of Facebook. Also, based on the finding, this study provides theoretical and practical implication for service providers by suggesting significant factors to use SNS application.
論文英文摘要:Smartphones have become much more ubiquitous and smartphone users are increasingly relying on them to store and handle personal information and communicate with many people by social networking service (SNS) such as Facebook. Using SNS applications is common on most mobile device by individuals today and they are main key to providing online service or site to construct social networks or social relations among people.
This study involves extended Technology Acceptance Model (TAM) to investigate the effect on intention to use Facebook and user satisfaction. The TAM model has been widely used to identify the determinants of technology acceptance in many contexts, especially for predicting people’s acceptance of information technology. This research model employed basic TAM model and eight constructs: Social influence, personal innovativeness, motivation for instrumental use, information quality, system quality, service quality, and user satisfaction.
The research result shows that user perception toward using Facebook which is influenced significantly by perceived ease of use, perceived usefulness, and satisfaction of Facebook. Also, based on the finding, this study provides theoretical and practical implication for service providers by suggesting significant factors to use SNS application.
論文目次:ABSTRACT i
TABLE OF CONTENTS ii
LIST OF TABLES iv
LIST OF FIGURES vi
DEDICATION vii
ACKNOWLEDGMENT viii
1 CHAPTER 1 INTRODUCTION 1
1.1 General View 1
1.2 Motivation of This Research 2
1.3 Research Objective 3
1.4 Research procedure 4
2 CHAPTER 2 LITERATURE REVIEW 6
2.1 Smartphone 6
2.1.1 Comparison between cell phone and smartphone 6
2.2 Mobile application 7
2.2.1 Mobile and smartphone usage 8
2.2.2 Market Values 9
2.3 Social Networking Service (SNS) applications 11
2.3.1 Social network users 12
2.3.2 Social network service brands 13
2.4 Technology Acceptance Model (TAM) 18
2.5 Social Influence 24
2.6 Personal Innovativeness 25
2.7 Motivation for Instrumental Use 25
2.8 User Satisfaction 26
2.9 Quality variables 28
3 CHAPER 3 Research Methodology 30
3.1 Research Model 30
3.2 Hypotheses Development 31
3.2.1 Social Influence 31
3.2.2 Personal Innovativeness 32
3.2.3 Motivation for Instrumental Use 32
3.2.4 Information, System, and Service Quality 33
3.2.5 Perceived Ease of Use and Usefulness 35
3.2.6 User Satisfaction 36
3.3 Questionnaire Design 37
3.4 Data Size and Selection 39
3.5 Data Collection and Measurements 39
4 CHAPTER 4 Result 41
4.1 Introduction 41
4.2 Demographic profile of respondents 41
4.3 Exploratory Factor Analysis 43
4.4 Confirmatory Factor Analysis (CFA) 45
4.5 Tests of hypotheses 48
5 CHAPTER 5 Discussion and conclusion 54
5.1 Summary of the findings 54
5.2 Managerial implications 56
5.3 Research Limitations and Suggestions 57
5.4 Conclusions 57
REFERENCES 59
APPENDEX A - Survey Questionnaire (1): English version 73
APPENDEX B - Survey Questionnaire (2): Korean version 79
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