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論文中文名稱:The drivers for Cultural Differences on New Technology and Acceptance of Tablet PCs by Taiwanese,Russion and Turkish [以論文名稱查詢館藏系統]
論文英文名稱:The drivers for Cultural Differences on New Technology and Acceptance of Tablet PCs by Taiwanese,Russion and Turkish [以論文名稱查詢館藏系統]
院校名稱:臺北科技大學
學院名稱:管理學院
系所名稱:管理國際學生碩士專班 (IMBA)
畢業學年度:100
出版年度:101
中文姓名:Ge Long
英文姓名:Celal Gozalan
研究生學號:99988016
學位類別:碩士
語文別:英文
口試日期:2012-05-25
論文頁數:52
指導教授中文名:林鳳儀
指導教授英文名:Feng Yi -Lin
口試委員中文名:蔡榮發;耿慶瑞
口試委員英文名:Juy Fa Tsui;ching-jui Keng
中文關鍵詞:Tablet PC
英文關鍵詞:Tablet PC
論文中文摘要:This study is confirmatory in nature and examined the UTAUT’s effectiveness as technology acceptance model in example of Tablet PC which is becoming popular and acceptance process is ongoing.
論文英文摘要:This study is confirmatory in nature and examined the UTAUT’s effectiveness as technology acceptance model in example of Tablet PC which is becoming popular and acceptance process is ongoing.
論文目次:Abstract …………………………………………………………………………..II

List of tables ……………………………………………………………………VII

List of figures ………………………………………………………………….VIII

1 Introduction .........................................................................................................1
1.1 Research Background………………………………………………………………………..1
1.2. Motivations ..........................................................................................................................2
1.3 Research Purpose…………………………………………………………………………….2
1.4. Thesis Structure……………………………………………………………………………..3
2 Literature Review.................................................................................................4

2.1. New technology acceptance .................................................................................................4

2.2. UTAUT (Unified Theory of Acceptance and Use of Technology) Model…………………4
2.2.1 Definition of the UTAUT ………………………………………………………....4
2.2.2 Objectives and components of UTAUT…………………………………………..6
2.3. Kano theory .........................................................................................................................7
2.3.1 Definition of the Kano theory…………………………………………………….7
2.3.2 Components………………………………………………………………………8

2.4. Role of culture in technology acceptance .........................................................................13
2.4.1 Definition………………………………………………………………………..13
2.4.2 Hofstede’s theory…………………………………………………………….....13
2.4.3 Cultural differences …………………………………………………………… 15

3 Research model ..................................................................................................15

3.1. Research Model ..................................................................................................................15
3.2 Construction of the Kano…………………………………………………………………...17
3.3. Hypotheses .........................................................................................................................18

4 Data Analysis.......................................................................................................24

4.1. Tablet PC and Tablet PC industry ......................................................................................24
4.1.1 Digital Convergence…………………………………………………………….24
4.2. Measurement developing procedure .................................................................................. 27
4.2.1 Independent Variables…………………………………………………………….28
4.2.2 Dependent Variables………………………………………………………………28
4.3. Data collection procedure ...................................................................................................29
4.4 Analysis of hypotheses.........................................................................................................30
4.4.1. Descriptive statistical analysis…………………………………………………...30
4.4.2. Reliability Analysis………………………………………………………………31
4.4.3. Test of model 1 with Hypothesis 1, 2, 3, 4, 5, 6. ………………………………..34
4.4.4. Kano Classification………………………………………………………………36
4.4.5. Test of moderating effects of Individualism/Collectivism ……………………..37
5 Discussion and Implications..............................................................................40

5.1. Discussion ………………...................................................................................................40
5.2 Main Contribution…………………………………………………………………………..41
5.3. Academic implications .......................................................................................................42
5.4. Practical implications .........................................................................................................42
5.5. Limitation and future research direction ............................................................................43
Reference list ...........................................................................................................................45
Websites .....................................................................................................................................52
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Mobile PC Outlook Shows Growing Influence of Tablet PCs http://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120104_mobile_pc_outlook_shows_growing_influence_of_tablet_pcs.asp

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論文全文使用權限:同意授權於2012-07-03起公開