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論文中文名稱:Toward an Understanding of Factors Affecting the Adoption of Smartphones by Individuals in El Salvador: An Extension of the Technology Acceptance Model. [以論文名稱查詢館藏系統]
論文英文名稱:Toward an Understanding of Factors Affecting the Adoption of Smartphones by Individuals in El Salvador: An Extension of the Technology Acceptance Model. [以論文名稱查詢館藏系統]
院校名稱:臺北科技大學
學院名稱:管理學院
系所名稱:管理國際學生碩士專班 (IMBA)
畢業學年度:101
出版年度:102
中文姓名:潘豐劭
英文姓名:Gilberto Alfonso Parada Giron
研究生學號:100988015
學位類別:碩士
語文別:英文
口試日期:2013-06-07
論文頁數:88
指導教授中文名:林鳳儀
口試委員中文名:蔡榮發
中文關鍵詞:Technology Acceptance ModelInformation SystemsMobile-phone technology
英文關鍵詞:Technology Acceptance ModelInformation SystemsMobile-phone technology
論文中文摘要:The mobile phone market has changed significantly in the recent years with the introduction of new Smartphone device technology. These technologies have come into the spotlight as a substitute of feature phones in the mobile market and assist the potential adoption of new mobile applications. Smartphones have become much more versatile, allowing consumers improved usage for communication and preserving relationships between and among users. Like other innovative products, the Smartphone provides a unique taste on consumers who need to be experienced to value and are more curious about their potential uses.
This study involves extended Technology Acceptance Model (TAM) to investigate the effect of individual’s intention of purchase and use of Smartphones in El Salvador and the impact on future purchase behavior. TAM model is one of the most widely used behavioral models among all information systems. In fact, the use of this model will provide an understanding of what really drives the intention to use Smartphone applications across Salvadoran consumers.
To achieve the main objective of this study, we adopted TAM to analyze the acceptability of new technology and used SEM (Structural Equation model) for an empirical analysis. The results demonstrated that the proposed model successfully accounts for how Salvadoran users adopt smartphones. Also, our study confirmed and compared earlier results from previous researchers and proposed a solid model that can be used for further studies
論文英文摘要:The mobile phone market has changed significantly in the recent years with the introduction of new Smartphone device technology. These technologies have come into the spotlight as a substitute of feature phones in the mobile market and assist the potential adoption of new mobile applications. Smartphones have become much more versatile, allowing consumers improved usage for communication and preserving relationships between and among users. Like other innovative products, the Smartphone provides a unique taste on consumers who need to be experienced to value and are more curious about their potential uses.
This study involves extended Technology Acceptance Model (TAM) to investigate the effect of individual’s intention of purchase and use of Smartphones in El Salvador and the impact on future purchase behavior. TAM model is one of the most widely used behavioral models among all information systems. In fact, the use of this model will provide an understanding of what really drives the intention to use Smartphone applications across Salvadoran consumers.
To achieve the main objective of this study, we adopted TAM to analyze the acceptability of new technology and used SEM (Structural Equation model) for an empirical analysis. The results demonstrated that the proposed model successfully accounts for how Salvadoran users adopt smartphones. Also, our study confirmed and compared earlier results from previous researchers and proposed a solid model that can be used for further studies
論文目次:TABLE OF CONTENTS

ABSTRACT…………………………………………………………………………………………………………..IV
LIST OF TABLES……………………………………………………………………………………….................VIII
LIST OF FIGURES………………………………………………………………………………………..................IX
DEDICATION………………………………………………………………………………………………………..X
ACKNOWLEDGEMENT……………………………………………………………………………………………XI
CHAPTER 1 INTRODUCTION………………………………………………………………………………………1
1.1 INTRODUCTION (RESEARCH BACKGROUND) ……………………………………………………...1
1.2 STATEMENT OF RESEARCH PROBLEM……………………………………………………………….4
1.3 MOTIVATION OF RESEARCH……………………………………………………………………………5
1.4 OBJECTIVES OF THE STUDY……………………………………………………………………………6
1.5 EMPIRICAL METHOD…………………………………………………………………………………….7
1.6 SIGNIFICANCE AND CONTRIBUTION OF THIS STUDY……………………………………………..7
CHAPTER 2 LITERATURE REVIEW…………………………………………………………………………….....9
2.1 OVERVIEW OF TECHNOLOGY ACCEPTANCE MODEL……………………………………………………9
2.2 OVERVIEW OF SMARTPHONES IN EL SALVADOR AND THE WORLD……..………………………….13
2.2.1 OVERVIEW OF EL SALVADOR ………………………………………...………………………...13
2.2.2 MOBILE PROVIDERS ………………………………………………………………………………14
2.2.3 CURRRENT SALES SMARTPHONE WORLWIDE……………………………………………….16
2.2.4 SMARTPHONE BRANDS……………………………………………………………………….…..16
2.2.4.1 IPHONE LINE.……………………………………………………………………............16
2.2.4.2 BLACKBERRY BB LINE…………………………………………………………….......18
2.2.4.3 SAMSUNG GALAXY LINE…………………………………………………………......19
2.2.4.4 MOTOROLA LINE…………………………………..…………………………………...20
2.3 TAM COMPARISON WITH OTHER STUDIES BASED ON MOBILE ACCEPTANCE…………………….21
2.4 FACTORS AFFECTING SALVADORAN CONSUMERS ON SMARTPHONES…………………………….24
2.4.1 DESIGN……………………………………………………………………………………………….24
2.4.2 AWARENESS OF SERVICE………………………………………………………………………...25

2.4.3 SOCIAL INFLUENCE………………………………………………………………………………..25
2.4.4 JOB RELEVANCE……………………………………………………………………………….......26
2.4.5 BRAN D REPUTATION……………………………………………………………………………..27
2.4.6 PRICE………………………………………………………………………………………………....27
2.4.7 CONVENIENCE ………………………………………………………………………………….….27
2.4.8 WARRANTY…………………………………………………………………………………………28
2.4.9 TECHNOLOGY QUALITY…………………………………………………………………….........28
2.4.10 ENJOYMENT…………………………………………………………………………………….....29
2.4.11 TRUST……………………………………………………………………………………………….30
2.4.12 SOCIAL NEED………………………………………………………………………………….......31
2.5 STRUCTURAL EQUATION MODELING SEM…………………………………………………………….....32
CHAPTER 3 METHODOLOGY………………………………………………………………………………...…..34
3.1 RESEARCH QUESTIONNAIRE DESIGN …………..…………………………………………………………34
3.1.1 STUDY OF DESIGN SURVEY ……………………………………………………………………..34
3.1.2 DATA SIZE AND SELECTION……………………………………………………………………..40
3.2 DATA COLLECTION AND MEASUREMENTS….……………….…………………………………………..40
3.3 RESEARCH MODEL…………………….………………………………………………………………………42
3.4 HYPOTHESIS DEVELOPMENT………………………………………………………………………………..45
CHAPTER 4 DATA ANALYSIS……………………………………………………………………………...……..52
4.1 DATA ANALYSIS…………………….………………………………………………………………...……….52
4.2 HYPOTHESIS TEST……………………………………………………………………………………………..52
4.3 RESULTS…..…………………………………………………………………………………………………….56
CHAPTER 5: CONCLUSIONS, CONTRIBUTIONS AND SUGGESTIONS……………………………………...61
5.1 CONCLUSIONS………………………………………………………………………………………………….61
5.2 RESEARCH CONTRIBUTIONS………………………………………………………………………………...62
5.3 RESEARCH LIMITATIONS………………………………………………………………………...…………..63
5.4 SUGGESTIONS…………………………………………………………………………………...……………..63
REFERENCES……………………………………………………………………………………………..………..65
QUESTIONNAIRE………………………………………………………………………………………….……….72
APPENDIX A……………………………………………………………………………………………..………....85
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論文全文使用權限:同意授權於2014-08-01起公開