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論文中文名稱:Travel Data Analysis for Nicaragua [以論文名稱查詢館藏系統]
論文英文名稱:Travel Data Analysis for Nicaragua [以論文名稱查詢館藏系統]
院校名稱:臺北科技大學
學院名稱:管理學院
系所名稱:工商管理研究所
畢業學年度:105
畢業學期:第一學期
出版年度:105
中文姓名:安迪
英文姓名:Andy Roberto Dixon Gutierrez
研究生學號:103988009
學位類別:碩士
語文別:英文
口試日期:2016/12/20
指導教授中文名:吳建文
指導教授英文名:Chienwen Wu
口試委員中文名:陳育威;安揚龍
中文關鍵詞:Tourism, Tourist, tourist profile, data analysis, potential tourist, Nicaragua, segmentation
英文關鍵詞:Tourism, Tourist, tourist profile, data analysis, potential tourist, Nicaragua, segmentation
論文中文摘要:Tourism is an economic activity of importance for each country, since it allows to use its cultural and natural resources to attract high income to the country through the reception of tourists during all times of the year.

The tourism in Nicaragua is growing, currently is the second bigger industry in the nation, over the past 9 years tourism has grown 90% nationwide at a rate of 10% annually.

Currently, not only are more people visiting the country, also, are staying longer and spending more. Average stays have risen from 7.7 days in 2012 to 10.1 days in 2016. The effects of this can easily be seen in the rise of tourist spending from $40.2 per day in 2013 to $43.2 per day in 2016. Overall, this has led to an increase of tourists per annum from just over 1 million in 2011 to 1.5 million in 2015, with more expected in 2016.

Nicaragua has seen positive growth in 2015, is expected to grow even more in 2017. This is not only because Nicaraguan is rich in natural resources, traditions and culture. It is also due to incentives by the government in conjunction with the private companies to achieve agreements that guarantee the security and stability of economic growth in the tourist area. Additionally, is pushing the issue in an orderly and large-scale manner.

In order to collaborate in the above, the purpose of this analysis of data for Nicaragua is to provide more information to increase the tourist potential of the country through segmentation of the different tourists who are interested in visiting Nicaragua.

To carry out the objectives will be used to collect data from various sources, classify tourists by specifying parameters such as: defining ranges according to age, sex, city of origin, permanence, money available to spend and type of trip.

Through this research can create a better planning of activities for each type of tourist according to the aspects already named. Such information can be used by government, private travel agencies, etc., in order to further encourage the growth of tourism and economy in Nicaragua.
論文英文摘要:Tourism is an economic activity of importance for each country, since it allows to use its cultural and natural resources to attract high income to the country through the reception of tourists during all times of the year.

The tourism in Nicaragua is growing, currently is the second bigger industry in the nation, over the past 9 years tourism has grown 90% nationwide at a rate of 10% annually.

Currently, not only are more people visiting the country, also, are staying longer and spending more. Average stays have risen from 7.7 days in 2012 to 10.1 days in 2016. The effects of this can easily be seen in the rise of tourist spending from $40.2 per day in 2013 to $43.2 per day in 2016. Overall, this has led to an increase of tourists per annum from just over 1 million in 2011 to 1.5 million in 2015, with more expected in 2016.

Nicaragua has seen positive growth in 2015, is expected to grow even more in 2017. This is not only because Nicaraguan is rich in natural resources, traditions and culture. It is also due to incentives by the government in conjunction with the private companies to achieve agreements that guarantee the security and stability of economic growth in the tourist area. Additionally, is pushing the issue in an orderly and large-scale manner.

In order to collaborate in the above, the purpose of this analysis of data for Nicaragua is to provide more information to increase the tourist potential of the country through segmentation of the different tourists who are interested in visiting Nicaragua.

To carry out the objectives will be used to collect data from various sources, classify tourists by specifying parameters such as: defining ranges according to age, sex, city of origin, permanence, money available to spend and type of trip.

Through this research can create a better planning of activities for each type of tourist according to the aspects already named. Such information can be used by government, private travel agencies, etc., in order to further encourage the growth of tourism and economy in Nicaragua.
論文目次:I. ABSTRACT i
II. ACKNOWLEDGMENT iii
III. TABLE OF CONTENT iv
IV. LIST OF TABLES vi
V. LIST OF FIGURES vii
CHAPTER 1: INTRODUCTION 1
1.1 Information about Nicaragua 1
1.1.1 Background of Nicaragua 1
1.1.2 National Territory: 1
1.1.3 Brief History 3
1.1.4 Economic Growth 4
1.1.5 Tourism in Nicaragua 5
1.1.6 Gross Domestic Product (GDP) 7
1.2 Motivation 8
1.3 Purpose of this study 8
1.4 Importance 9
1.5 Method Research 10
1.6 Structure 11
CHAPTER 2: LITERATURE REVIEW 12
2.1 Tourism Market 12
2.1.1 Definition´s 13
2.1.2 Growth of International Tourism 14
2.1.3 Growth Tourism in Nicaragua 15
2.2 Tourism Segmentation 16
2.2.1 Strategies for positioning 17
2.3 Pie Chart 17
CHAPTER 3: TRAVEL DATA OF NICARAGUA 19
3.1 Travel Data Source 19
3.2 Segmentation Framework 20
3.2.1 Gender and Age Segmentation 20
3.2.2 Segmentation by Origin 21
3.2.3 Socioeconomic Segmentation 21
3.3 Questionnaire 22
3.3.1 Personal information 22
3.3.2 Origin 23
3.3.3 Socio – economic Status 23
3.4 Analyzing Data 24
3.4.1 Gender and Age: 25
3.4.2 Gender and Origin 26
3.4.3 Socio – economic Status 27
3.4.4 Gender Guide Interaction and Employment 28
CHAPTER 4: RESULTS 29
4.1 Demographic Segmentation 29
4.1.1 Segmentation by Gender 29
4.1.2 Segmentation by Age 30
4.1.3 Segmentation according range of Age 31
4.1.4 Segmentation by Origin 32
4.1.5 Segmentation according Gender and Origin 34
4.2 Socio - Economic Segmentation according potential Tourist Region´s. 34
4.2.1 Staying 34
4.2.2 Expenditure 35
4.2.3 Employment Status 37
4.2.4 Gender Interaction with the Guide 37
4.3 Segmentation based on Travel Data preferences and Potential region´s 38
4.3.1 Pearl Cay 38
4.3.2 Big and Little Corn Island 41
4.3.3 Green Hill 44
CHAPTER 5: CONCLUSIONS & REMARKS 48
5.1 Remarks 49
Bibliography: References 50
APPENDIXES: Original Questionnaire 53
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論文全文使用權限:同意授權於2016-12-29起公開